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NEODA’s Guarantee of Confidence Scheme

NEODA’s central principle is adherence to the "Guarantee of Confidence" scheme. The scheme ensures that all packs of edible oil and fat sold and distributed by members, adhere to a strict set of requirements concerning product contents, labelling and pack sizes. Only products that meet the stringent set of criteria can carry a ‘Guarantee of Confidence’ logo. This label assures the quality of products, so consumers can purchase them with complete confidence.

As part of the scheme the association carries out an Oil Monitoring Programme; independently analysing packs of oils and fats from members and non-members to ensure customers and consumers are not misled as to the nature, quality or quantity of oils being sold in the market. Misleading or illegal products that show signs of adulteration, display false claims or are underweight are brought to the attention of both the manufacturer and the Trading Standards Authorities so further action can be taken.

All processor members of NEODA are BRC (British Retail Consortium) accredited to Grade A standard, or recognised equivalent, in order to use the NEODA logo ono their products.  Non-processor members are encouraged to work towards achieving a recognised quality standard such as ISO, EFSIS or BRC.

spotlights

National Fish and Chip Day

Fish and Chip lovers across the UK are coming together on Friday 2 June to once again celebrate the nation’s favourite dish and NEODA are proud to be organising this special day again. Following the phenomenal success of the event last year, National Fish & Chip Day 2017 will see people throughout the country celebrating their love of the this iconic meal from fish & chip shops, pub chains, restaurants, retailers, to the fishermen and farmers who provide the sustainable and natural ingredients used to create it. We want to help Fish & Chip shops across the UK benefit from this awareness day and can offer advice on decorating your shops, running special promotions and competitions and generally creating a huge buzz about fish and chips. We are preparing an information pack with guidance on how to get the most from social media and your local and regional press with logos, images and press release templates available for you to use. All this helps to raise awareness, which in turn drives footfall to your shops. In 2016 #nationalfishandchipday began trending on Twitter and Facebook at 9.30 in the morning and the broadcast and print media coverage achieved helped make the footfall experienced by fish & chip shops one of the highest of the year, with some saying it was even busier than Good Friday. More than 28 million people saw, heard or read about National Fish & Chip Day! 2017 looks set to exceed these results and we want to give you support and insight to turn this into a very special Fryday!

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